< Back to all news

Vertex Ventures Japan Invests in Heartbeats, the Digital Trading Card Platform for Japanese Sports and Entertainment

Vertex Ventures Japan (VVJ) has invested in Heartbeats, a Tokyo-based startup that builds digital trading card platforms for sports and entertainment fans. The fund recently participated in Heartbeats' US$15 million fundraising.

Founded in November 2017, Heartbeats plans, develops and operates apps where fans can collect, trade and play with digital cards. Its catalogue spans professional baseball players, characters from the sci-fi hero Ultraman, sumo wrestlers and a growing list of other figures and characters, all in service of its mission, "Be the Heart that Moves the World."

Taking Japanese content to a global audience

Heartbeats reflects a thesis that runs through VVJ's portfolio. Japan has real strengths in deep technology and entertainment content, but its startups have often stayed focused on the domestic market, and the country has produced far fewer unicorns than the US or China.

"Japan undoubtedly has an edge in deep technology and entertainment content. What's missing is global access."

Takashi Tomita
Managing Partner
Vertex Ventures Japan

VVJ aims to help close that gap by drawing on the wider Vertex and Temasek network. The team can arrange introductions between its portfolio companies and the businesses that Temasek owns or invests in, and give founders a clearer view of which products and services are in demand overseas. Vertex Ventures Japan is part of the global network of funds supported by Vertex Holdings, which is owned by Temasek.

About Vertex Ventures Japan

Established in 2024, Vertex Ventures Japan has invested in eight companies to date, including wireless power charging startup PowerWave and semiconductor materials producer Gaianixx. The firm plans to invest in about 20 companies through its inaugural fund of 10 billion yen, or roughly US$64 million.

Beyond entertainment content and deep technology, VVJ sees growing demand for semiconductor technology and materials as artificial intelligence advances. It is also looking at software and data-service startups that streamline operations in industries such as finance, real estate and healthcare.

This announcement draws on an exclusive interview with Takashi Tomita published by WSJ Pro on October 1, 2026.